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Alamwar: A Legacy Woven in Thread

Rooted in Tradition, Reaching the World

The story of Alamwar begins with a symphony of carved wood. Hand-crafted blocks, teeming with life – tropical blooms, birds in vibrant plumage, and majestic tigers – comprised the stylized design vocabulory used to create the exquisite textiles of India's Deccan Plateau. These hand-printed and hand-painted fabrics, commissioned by royalty,, the Rajas and the Nawabs, became known as Chintz and Paisley, forever etched in textile history.

Indian textiles boast an ancient lineage, dating back to 2500 BC. Renowned for their color-rich natural dyes and luxurious fabrics, they captivated travelers and merchants. Tales of these exquisite silks and cottons spread to Europe and the Far East, sparking a trade route that flourished in the 17th century.

Beyond mere adornment, textiles in India held a deeper significance. They served as storytellers, depicting heroes and gods, and as economic powerhouses, facilitating trade across vast distances.

Alamwar's archive of hand-carved blocks whispers of this rich history. These very blocks serve as a tangible link to the Deccan's textile heritage. Our design language reflects a vibrant tapestry of cultural exchange, evident in our stylized prints and motifs.

At Alamwar, both Home and Fashion collections are meticulously crafted using hand-woven linens, silks, and cottons. We are deeply committed to honoring and supporting the artisans who have perfected their skills for generations: the weavers, embroiderers, dyers, and painters who breathe life into each piece of cloth. Their intricate handwork, dedication, and passion are the beating heart of our collections.

Sustainable Practices, Enduring Beauty

At Alamwar, we believe in creating beautiful textiles with a conscience. We prioritize sustainability, empowerment, and ethical production throughout our entire process. This starts with our commitment to natural, botanical dyes and azo-free alternatives, minimizing our environmental impact. Additionally, we embrace slow textiles principles, favoring small-batch production that fosters quality and reduces waste.

A Legacy of Excellence

For over two decades, Alamwar has offered a curated collection of finished soft goods, including decorative pillows, throws, and quilts. Our commitment to quality and unique design has earned us a loyal following among discerning interior design houses.

Expanding Horizons

Our Resort Boho-Chic fashion collection has found enthusiastic audiences in boutiques across the U.S. and the Caribbean, further extending our reach.

Viji Reddy

Founder, Design Director

Viji Reddy is an award-winning multi-media artist who has an abiding interest and passion for handmade textiles. Her textile designs and products are outer manifestations of her own spiritual journey. Her passion for interior design has led her to create an extensive collection of linens and products for the home. As a painter, ceramist and textile designer, she is also a thoroughly modern woman at the front of an arc that reaches back to ancient craft-traditions of India. She has a powerful sense of entrepreneurship and it is not surprising that her embroidery is done by an Indian NGO that elevates and empowers women in rural India. Her fashion collections combine age-old printing, dyeing, weaving and embroidery techniques. Viji also has her own workshops in India where a group of skilled artisans translate her ideas into exquisite products for contemporary living. Viji travels the world displaying her award-winning textiles in international shows and has curated museum exhibits on Indian textiles, she is also a collector of exemplary and priceless antique textiles of South Asia. After raising her children and sending them off into the world, she is now intent on bringing the same nurturing, grace, style, and excitement to Alamwar Luxury Lifestyle Brand.

Archi Reddy

President, CEO​

Archi Reddy is the younger of the two sisters who mirrors the passion interest in preserving textiles amongst the women in the Alamwar family. After starting a family, Archi took the cerebral road of running businesses and managing family finances. During the time, her sister introduced Indian textiles to western fashion, Archi was busy raising a family and managing several business ventures. Today, with their individual families on a set course, it was only natural for Archi to combine her forces with her sister. In this respect, Archi brings the necessary skills to give honest meaning and assurance to the idea of corporate social responsibilities and the triple bottom line. Lest it be forgotten, Archi shares the same tastes and has her own collection of rare textiles and jewelry whose modern interpretations are on offer at Alamwar.

25 years and counting

We express our heartfelt gratitude to you for supporting us on our journey of preserving dying textiles crafts, helping artisans, and creating timeless handcrafted soft goods for Home and Fashion Collections that offer a deep sense of healing. Our core values of working with elemental methods of production and natural fibers and dyes, ensure a low carbon footprint. Thank you for walking by our side and assisting our belief and passion since 1997.

Our core values of working with elemental methods of production and natural fibers and dyes, ensure a low carbon footprint. Thank you for walking by our side and assisting our belief and passion since 1997.

A Flagship Blooms

This autumn marks a momentous occasion for Alamwar. We're thrilled to announce the opening of our first flagship store in Hyderabad, India. Nestled on an organic farm beside a serene lake, this haven will offer a multi-sensory experience for our customers. It will be a brick-and-mortar space where you can immerse yourself in the world of Alamwar and explore our latest collections firsthand.

Stay Connected

Be sure to visit our Events calendar for upcoming trade show schedules, pop-up shops, and trunk shows. We look forward to meeting you!